Digital Marketing

1. Understanding the Question: Is SEO Really Dead? The Origins of the “SEO Is Dead” Myth Every few years, we hear the same cry: “SEO is dead!” It’s almost a rite of passage in the digital marketing world. These declarations often follow Google’s major algorithm updates or disruptive shifts in how people use the internet. … Read more

The Origins of the “SEO Is Dead” Myth Let’s get one thing straight: every few years, someone claims SEO is dead. It’s like a bad sequel that just keeps coming back. The truth? These rumors started the moment search engines began changing how they work. Each time Google updated its algorithm—Panda, Penguin, Hummingbird, or BERT—marketers … Read more

1. Introduction to Marketing Automation What Is Marketing Automation? Marketing automation is like giving your marketing strategy a pair of wings. At its core, it’s the use of software tools and technologies to automate repetitive marketing tasks—things like sending emails, posting on social media, managing ad campaigns, segmenting leads, and more. Think of it as … Read more

1. Understanding the Summer Marketing Landscape Seasonal Trends and Consumer Behavior Summer is more than just sunshine and vacations—it’s a golden opportunity for marketers. During the warmer months, people are in a better mood, more likely to travel, socialize, spend money, and participate in outdoor events. That shift in behavior opens up fresh marketing avenues. … Read more